Diamond basics
What the FTC means by diamond, carat, and the words in a listing.
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Guides
What is a diamond? The FTC definition
The FTC definition, in plain words.
Diamond carat weight, points, and fractions
Carats, points, and fractions.
What "flawless" and "perfect" mean in diamond ads
Two words the Guides define.
Brilliant, full cut, blue white, and other diamond terms
Terms the Guides define.
Diamond grading reports: what to read and ask
Read the report, then check it.
Start with what is a diamond
The FTC definition, in plain words.
